El Rey Market/ Taco Loco

Ernesto and Heriberto Villareal were born in Mexico. Heriberto (Beto) was born in 1940 and Ernesto in1948. It is hard to write about the life of each one individually, as their lives and their accomplishments are so intertwined. Beto came to the United States with his father, Octavio, in 1960. Octavio emigrated his wife and the other children, including Ernesto in 1964. Beto had finished his secondary and preparatory education in Mexico before coming to Wisconsin. Ernesto finished middle school at Vieu School in the near south side and high school at was then called Milwaukee Boys Technical School. Beto married his wife Criselda in 1964. They have two daughters, Laura Hyland and Dianna Villarreal. Beto and Cris have three grandchildren. Ernesto and Olivia were married in 1969. They have four children: Ernesto Jr., Anna Perkins, Elizabeth and Marcos. They have eight grandchildren. I mention their children and grandchildren because they consider their entire family an integral part of their success.